One newly launched website is able to secure first page ranking on all major search engines while another website despite of following all major steps involved to increase the Search Engine ranking lacks behind. Ever Wondered Why?
The universal rule of SEO applies here: The Content is King. You might have your blog or website loaded with content but still things are not working in your favor. This clearly means you need to work upon this most important SEO strategy i.e. the content building.
How does the website content actually helps secure good search engine results?
Millions of people are flocking search engines like Google and Yahoo and conduct their related searches every single minute. Now what Google does is send its intelligent bots across the web to see how much potential information each website has in store which is useful and of course unique in nature. It will index your web page accordingly for that certain keyword which you are talking about and when next time anyone makes a search for that keyword your website is among the first ones to pop.
Guidelines of your Website Content:
1. The first and foremost thing to be considered is the content needs to be unique. If similar content is found at 10 different places then perhaps the search engines loses its interest on that content placed on your website.
2. It should be well written and contain useful information. Only when the content has some potential, the search engine will creep in to find relevant content which is being searched for by the user.
3. The content needs to be 400-500 words in length. Short articles like 150 words article fails to attract the search engines.
4. Spacing and formatting the content makes it easier to search the required information for everyone. Proper spacing, use of sub headings and bulleting goes a long way in achieving this target. A lengthy unformatted articles with words simply crowded together fails to impress the readers as well as search engines.
Now that you know the guidelines of how your content should be, your next step will be how to achieve these guidelines? First thing is proper keyword research. A keyword with low competition and high traffic can do wonders for your website. After you compile a list of 10-15 most competent keywords, start building the content around it. The content should be apt, informational and new to readers. If you yourself are not a writer, hiring a good writer is advisable as it will give you high return on your investments.
With the powerful content on your website, you can also circulate the content across the web by using article directories and blogs. But remember! For each of your associated activity, the content has to be UNIQUE or non-plagiarized. A regular blogging practice about your website is sure to get you that rocking traffic. Even for the silliest of topics, there are a large number of people searching the information. Therefore, one thing is sure your hard work in developing the content will never go waste.
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http://www.articlesbase.com/internet-marketing-articles/the-most-crucial-seo-steps-4722921.html
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