Tuesday, February 22, 2011

Organic SEO

Understanding Organic SEO

Do not go foolin 'yourself.
Organic SEO is just as much work as any other type of SEO.It's just a
slightly different method to create a site optimized for search ranking without having to implement
all new technologies or spend lots of time to submit your site to various primary and
secondary search engines. And really, the distinction here is very general. Only purists SEO
examine "real SEO" as strictly organic - meaning that you not use the fee-based services whatsoever.
Most people are happy with "just plain SEO," which usually means a combination of organic and
tariffed. It's better if you just think as just SEO, then you do not have to worry about distinctions
that are not really important in optimizing your website.
The definitions of organic SEO vary a little depending on who you talk. Some experts believe SEO
it is about optimizing the content of your website to attract the attention of caterpillars and spiders
as reference sites. Others think it is the number of quality links you can generate on your site. But in
truth, organic SEO is a combination of these and other factors, such as marking the site, which will naturally
place your website in search engines. How high in the rankings depends on how
designing your site.
But before you imagine that organic SEO is the solution you are looking to take a step
return. What is organic SEO is not an easy way to land in a search engine. Basically, if you put a web
online site and spend some time preparing for the world to see, you'll no doubt
reached a certain degree of organic SEO without really trying.
This is because your site will probably end the list in some search engine somewhere without
too much time and effort on your part. The elements that occur naturally on a website - as the title of
site, the URL, including web links, and even some of the content - you will probably land in
a search engine (unless these efforts are black hat SEO, in this case, the engine could
permanently exclude yourself). The question is where in the results you land? Without attention
you, maybe not as high in the ranking you want.
Organic SEO maximizes the natural elements, based on each element to create
a site that fall naturally to the top of the results pages of search engines (SERPs). One of the most
interesting features of organic SEO is that the methods used to achieve high rankings are SERPs
toll - other than the time it takes to implement these ideas.
However, there is a compromise. Achieving Organic SEO can last from three to six months.
For website owners looking forward to seeing the results of their efforts to SEO, it can seem like an eternity.
But it's worth the extra time if the budget is a problem.

Achieving Organic SEO

Achieving Organic SEO can take time, but we must also target the right elements ofyour website.
You can spend a lot of time to refine aspects of your site to discover that it is still belowthe
third page of search results. If your attention is focused on the right things, however, youfind
that the organic SEO can be a fairly effective method of achieving a higher ranking from search engines.
Make no mistake, though; Organic SEO alone is not as effective as organic SEO is associated with some
form of pay per click or an advertising program by keyword. While organic SEO is good,adding the supplement,
more expensive programs may be what you have to push your site right at the top of theRSR.
A good first step in search engine optimization is to ensure that the organic part of yoursite
are the most rational way possible. Although these elements are discussed in detail inlater chapters, here
is a look at some basic principles.
Website content
Website content is one of the most debated in the search engine optimization, mainly
because many users SEO rather unethical turned to the techniques of black hat SEO as keyword
farce in trying to artificially improve the ranking of search engines. Despite these approaches less-than-honest
in search engine optimization, however, the website content is always an important element of any website
optimization strategy.
The content of your site is the main draw for visitors. Whether your site sells products or simply
information on services, which brings visitors to your site are the words on the page.Product
ad descriptions, articles, blogs, and even are all scanned by spiders and caterpillars as
they work to index the Web.

A strategy of caterpillars and spiders is to examine how the content of your page works
with all other elements (like links and meta tags) that are examined. For a high rank in a selection
research results, your content must be useful for other elements.
Some search engines list your page or reduce your page rank if your content is not
unique. Especially since the advent of blogs, search engines are now examine the frequency with which
page content is updated and the search for only content that appears on your website. It doesn, AOT
means you can, AOT have static content on your page. For ecommerce sites, descriptions of products can
rarely change.
But the inclusion of additional elements on the page, as reviews or updates of the product to meet a robot, OSA
provided that the change content regularly. The content is an important element of your site and rank
your site in search engine results. To achieve organic SEO, take time to develop content
plan that not only describes what should be included on each page of your site, but also how often
that the content will be updated and who will do the updates.
Another item you might consider when looking at the content of your page under SEO
is the keywords you plan to use. Ideally, your chosen words should appear on the page number
time. But again, it is a balancing act that could take some time to accomplish.
Keywords are part of the contents of your site, and as such special attention. In fact, selection
keywords is a bit of an art form that takes some time to master. For example, if your
website is dedicated to the sale of products for show dogs, one would assume that dogs Äúshow, AU
be a perfect keyword. You may be wrong. Selection of keywords requires a good understanding
your audience and what they might be looking for when they want to find your website
site. People looking for products for show dogs could find, Äúgrooming products, Au, Äúpedigree
training, or just AU Äúdog supplies., Au, it could even be something completely different, as the name of a
product that has been presented to the most recent dog show.
Learn the key word that is most effective for your site, you will need to study your audience,
but it also requires some trial and error. Try using different words to learn each quarter
those that work best.
He, OSA has also indicated that you are using a monitoring program such as Google Analytics to monitor your website
traffic and track the keywords that most often lead users to your site.

Monday, February 21, 2011

Creating Seo Plan

Once you have a goal or set of goals in mind for your website, it's time to build your SEO plan.
SEO plan is the document you use to stay on track as they try to implement SEO strategies
in place.
For many people, the idea of implementing SEO on a website that includes tens or even
hundreds of pages is overwhelming.
It need not be, however.
Prioritize pages
SEO looks chopped, bite-size.
For example, instead of searching your site as a whole, look
on each page of the site. Give priority to these pages, and then plan your SEO about priority of each page.
Taking into account one page helps eliminate the "everything that has to happen now"
subject and makes it possible for you to create an SEO plan that will maximize your website potential
in the minimum amount of time.
pages high priority should be that visitors most naturally gravitate to, as
your home page, or pages that are generated as much in terms of traffic or income.
pages, is also creating a roadmap for your marketing efforts. If three of the pages of your
site are their top priority, the three will do most of the time, capital, and effort when
SEO is marketing.
Site assessment
After you have prioritized your site, you should evaluate where you are and where it should be
with your current SEO efforts.
Again, evaluate each page individually, rather than the whole site.
In SEO, individual pages are equally important (if not more) than the entire site.
All your
efforts are designed to classify a site about everyone else in the search results.
What page is the
important should be determined by the needs of your business.
Your SEO evaluation should be a document that describes the current status of the main SEO
elements of each page.
Should contain columns for the element of the site that we are evaluating the
current status of this element, you have to improve on that element, and the deadline for
It is also useful if you have a checkbox next to each item that can be checked when
improvements have been completed and a column for the monitoring, since SEO is a process that never ends.
The elements that must be considered during the assessment include:
_ site / page tagging: Meta tags are included in the coding of your website are
essential for the site listed correctly in a search engine.
Labels that must
Special attention is the title and description tags, as these are the most
important for a search engine.
_ page content: How fresh is your content? What is the relevance? How often is it updated? Y
the amount of content is there?
Content is still important when it comes to search results.After
all, most people are looking for a specific piece of content, whether information or a
If the content is outdated, search engines could eventually begin to ignore your site
for a site that has fresher content.
There are exceptions to this generalization, however.
And one exception is if your content is, by nature, very rich, but not very dynamic.Because
the usefulness of content, the site probably will rank well.
But it is a difficult task
case to determine.
In most cases, fresh content is better.
_ web links: Site links are essential to SEO. Crawlers and spiders find the links
and out of place to explore the site and gather data about each URL.
also find the links in-context, ie, the link must be from lead or
to a site that is relevant to the page being indexed.
Broken links tend to be a great
problem when it comes to search engine ranking, so be sure to check that links are still
work during the evaluation process.
_ Site Map: Believe it or not, a site map will help your web site more closely linked.
But this is no ordinary site map that includes help users quickly navigate through
place. This site map is an XML-based document at the root of your HTML, which contains
information (URL, last updated, the relevance to the pages around, and so on) on each
the pages of a site. Using this XML sitemap will help ensure that even the depths
pages of your site are indexed by search engines. If you do not have a site map,
must create one. If you have one, make sure it is accurate and current.

Sunday, February 20, 2011

why seo is important for website

Before we can understand the reasons for the use of SEO, it might be nice to have a definition of what
SEO - Search Engine Optimization - is. Here I have some understanding of SEO, so I'll keep it simple.
SEO is the science of customizing elements of your site to achieve the best possible search engine
classification. That's really all there is to search engine optimization. However, as simple as it sounds, do not leave
fool you. Both internal and external elements of the site affect the way it is ranked in any search
motor, so all these elements must be taken into consideration. Good SEO can be very difficult
achieve, and great looks very good SEO impossible at times.
But why is the search engine optimization so important? Think of it this way. If you're standing in a crowd
a few thousand people and that someone is looking for, how will they find? In a crowd
size, mix all together.
Now suppose there is a system that separates groups of people. Maybe if you are a woman who is
dressed in red and if you are a man who is blue. Now anyone looking to have to look
through only half the people in the crowd.
In addition, you can reduce the group of people to search by adding additional distinguishing features to
you have a group small enough that a search query can be executed and the person you wish you can
easy to find.
Your website is very similar to the one person in the crowd. In the bigger picture place
almost invisible, even to the search engines send crawlers to catalog the web. To obtain
site features, including crawlers, certain elements should be highlighted. And that's why you need
Search Engine Optimization.
By chance your site will surely land in a search engine. And it is likely to rank within the first few
thousands of results. That is not enough. When freed from the ninth or tenth page of search
results is tantamount to being invisible. To get noticed, your site should be ranked much higher.
Ideally, you want your site to appear somewhere in the first three pages of results. Most people
not look beyond the third page, if they get even now. The fact is that the sites are in the
first page of results to get the most traffic, and traffic resulting in revenue, which is the last
purpose of search engine optimization.
To achieve a high position in search results, the site should be more than just a recognizable
search engine crawler. Must meet certain criteria not only get the site listed, but can be
also gets called him over most (if not all) of the other sites that fall into that category or topic.
Some of the criteria by which a search engine crawler determines the ranking of your site should be
a set of results include:
Anchor text
Site popularity
Context link
Topical blogs
Title tags
Site Language
Mature site
It is estimated that at least several hundreds of other criteria that could be examined before
your site is ranked by a search engine. Some of the criteria listed also have multiple points of view.
For example, when viewed in the context of link, a tracker may be noted that the link
is on the page, the text surrounding it, and where it leads to or from.
These criteria are different in importance. For some search engines, links are more important
the maturity of the site, and others, the links are of little importance. These weights and measures are in constant
changing, so even trying to guess what is most important at any given time is a futile exercise.
Just as to understand the criteria will move or change completely.
By nature, many elements are likely to have any impact on the ranking of your site, even when
you do nothing to improve them. However, without your attention, you're leaving the search for classification
your site at random. That's like opening a business without putting up a poster. You are sure
get some traffic, but because people do not know you're there, there will be more than the
curiosity of passersby.

Wednesday, February 9, 2011

What is Social Media

Some people will tell you that social media is a "here today,
after tomorrow 'fashion, but are the same people who are
waiting for the cover of the eight-track tape to return.
No, the media is not a flash in the pan. In fact, I will continue
evolving into something better, which is exactly what happened
when personal computers (PC) for the first time in the scene.
When the first personal computers, word processing was virtually the only
What they were really good. But then someone gave a
way to connect some of them. When people began to connect
in the expanded networks, began to understand the
the true power of technology.

One of the first services to try to exploit large-scale computer
networks was CompuServe, which experienced relatively stable
growth during 1980 and 1990. CompuServe connected along
well until America Online (AOL) arrived. AOL was the first
company of its kind to harness the power of a user-friendly
interface. Thanks to this strategy, AOL grew from 10 million
subscribers in 1996 to 27 million subscribers in 2002.
But things did not last for AOL. When people realized that
was only a supplement to the Internet, he decided to connect
directly. When that happened, the power of networked computers
really started to take off. First there was early sites consumer brochure;
Then came blogs, then forums, then bookmarks, labels,
Share photos, podcasts worlds, virtual, widgets, and so ...
you get the point. Things began to change. And they changed
so I could not even imagine when staff
team for the first time around.
That brings us back to our point: The evolution of personal
computer from a simple word processor to a complex network of
interconnected minicomputers is similar to the evolution of
social media networks simple Web 3.0 technology
is becoming today. Both technologies are transforming and