Before we can understand the reasons for the use of SEO, it might be nice to have a definition of what
SEO - Search Engine Optimization - is. Here I have some understanding of SEO, so I'll keep it simple.
SEO is the science of customizing elements of your site to achieve the best possible search engine
classification. That's really all there is to search engine optimization. However, as simple as it sounds, do not leave
fool you. Both internal and external elements of the site affect the way it is ranked in any search
motor, so all these elements must be taken into consideration. Good SEO can be very difficult
achieve, and great looks very good SEO impossible at times.
But why is the search engine optimization so important? Think of it this way. If you're standing in a crowd
a few thousand people and that someone is looking for, how will they find? In a crowd
size, mix all together.
Now suppose there is a system that separates groups of people. Maybe if you are a woman who is
dressed in red and if you are a man who is blue. Now anyone looking to have to look
through only half the people in the crowd.
In addition, you can reduce the group of people to search by adding additional distinguishing features to
you have a group small enough that a search query can be executed and the person you wish you can
easy to find.
Your website is very similar to the one person in the crowd. In the bigger picture place
almost invisible, even to the search engines send crawlers to catalog the web. To obtain
site features, including crawlers, certain elements should be highlighted. And that's why you need
Search Engine Optimization.
By chance your site will surely land in a search engine. And it is likely to rank within the first few
thousands of results. That is not enough. When freed from the ninth or tenth page of search
results is tantamount to being invisible. To get noticed, your site should be ranked much higher.
Ideally, you want your site to appear somewhere in the first three pages of results. Most people
not look beyond the third page, if they get even now. The fact is that the sites are in the
first page of results to get the most traffic, and traffic resulting in revenue, which is the last
purpose of search engine optimization.
To achieve a high position in search results, the site should be more than just a recognizable
search engine crawler. Must meet certain criteria not only get the site listed, but can be
also gets called him over most (if not all) of the other sites that fall into that category or topic.
Some of the criteria by which a search engine crawler determines the ranking of your site should be
a set of results include:
It is estimated that at least several hundreds of other criteria that could be examined before
your site is ranked by a search engine. Some of the criteria listed also have multiple points of view.
For example, when viewed in the context of link, a tracker may be noted that the link
is on the page, the text surrounding it, and where it leads to or from.
These criteria are different in importance. For some search engines, links are more important
the maturity of the site, and others, the links are of little importance. These weights and measures are in constant
changing, so even trying to guess what is most important at any given time is a futile exercise.
Just as to understand the criteria will move or change completely.
By nature, many elements are likely to have any impact on the ranking of your site, even when
you do nothing to improve them. However, without your attention, you're leaving the search for classification
your site at random. That's like opening a business without putting up a poster. You are sure
get some traffic, but because people do not know you're there, there will be more than the
curiosity of passersby.