Tuesday, August 2, 2011

How to Start an E-Commerce Site

It is a well-known fact that e-commerce is a growing industry sector. More and more people are buying products online as opposed to getting them from a brick and mortar store. This gives a very obvious advantage to those who operate e-commerce websites, as it means more business for them. However, there are certain things that you need to do before you even start building your web store. Here are some of them:
Think of The Merchandise that You Will be Selling
There are a variety of things that you can sell online. Think about what you want to sell. For example, you can build a store that sells clothing and accessories. Or you could create one which sells mobile phones. It is not recommended to start a "variety" store which sells pretty much everything, such as dog sweaters and car headlights at the same time. According to many Boston Internet Marketing experts, such a site would be very difficult to market. If you want to sell different categories of products, you can create more than one e-commerce site.
Get a Source for Your Merchandise
You would obviously need to get suppliers for the merchandise that you intend to sell. However, thanks to the internet, these are relatively easy to find. There are plenty of websites such as Alibaba.com where you can find wholesalers that carry various items for sale. They offer very low prices if you buy in bulk, which allows you to make a decent profit.
Get all The Necessary Services to Power Your Store
The first thing that you will need for your web store would be a web hosting provider. It is recommended that you take a close look at all available web hosting options for your site. You would also need a payment processor as well as a shopping cart interface. However, many payment processors provide complete e-commerce scripts that take care of all aspects of the checkout process.
Think of How You Will Market Your Web Store
One of the most common ways of marketing an e-commerce site would be to use search engine optimization. A Boston SEO company can help you make your website rise through rankings on various search engines. Of course, SEO is not the only way to get the word out about your site. Since doing SEO the right way is a rather time consuming process, you should also employ other methods to market your site in the meantime.
It is possible for you to use social media marketing, pay per click advertising as well as media buying to get some good quality traffic to your e-commerce website. You may take the initiative of handling the marketing by yourself, or you can simplify things by hiring a Digital Marketing Agency to do things for you.

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