If you're not on Facebook, you're missing out on a wonderful opportunity to reach out to your target market, become a trusted resource and, most importantly, make more money. With a Facebook Fan page you can create a centralized hub for your online business and connect with people who are interested in what you have to offer. Creating a fan page is now easier than ever. Here are five steps to setting up the right type of page so you can get the biggest return on your investment of time. 1. Start off with the right focus in mind. Although you're on Facebook to promote your online business, your page shouldn't be about your product or service. For example, if you're selling an ebook on Dog Training tips your fan page shouldn't be for your book. It should be for something that is related to the book and that people can rally around. Create a "Why We Love Our Dogs" Facebook group or "My Dog Hates Me" group. 2. Encourage people to like you with a Landing page. Much like that landing page on your website your landing page for your Facebook fan page has one goal and one goal only – getting them to sign up to engage with you regularly. On your Facebook fan page, this engagement is "liking" the page and getting your regular updates. Landing page tabs can be created with simple fan page creators or by fan page designers. Your landing page should introduce your group and encourage visitors to click "like." Setting up new visitors to land on your landing page rather than on your wall is a great way to get them to "like" you. 3. Content is King on Facebook – as with everything online. Filling your Facebook page wall with relevant updates is essential to keeping the attention of your audience and showing that you have great information to share. Some Facebook marketers feel the need to post lots of information every day in order to stay at the top of their fan's Facebook feeds. However, you really only need to update two to three times per week in order to keep your audience engaged. Make sure your updates are relevant to your topic and interesting. 4. Share content from others. If you're having trouble coming up with enough content on your own for your Facebook fans, consider sharing relevant resources from others. Not only will this help you keep your content pipeline full but it will show your audience that you're not just about yourself. 5. Ask questions and get involved. Your Facebook fan page should be a community – and not just a place to promote your products. Run polls, ask questions, get feedback from your audience and interact. After all, social media is most effective when it's social! Use these five steps to set up a successful Facebook fan page and you'll get connected with people who want what you have to offer.
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