Refining and honing your keyword selection

In search engine optimization one of the major tasks is selecting and refining your keywords. Gaining a long list of keyword possibilities is easily done using one of the many keyword research tools that are available. However how do you refine your list and ensure you are only using those keywords that are truly relevant and profitable to your website optimization campaigns. Google Trends One way of sense checking your keyword selection is to analyse the trends. Google Trends can be used to look at search data on your chosen keywords presented graphically. It can give you a useful snapshot of the trends providing a comparison of prime search terms with year on year data. Search engine optimization is a strategy that involves a long term approach. However taking that into consideration search volume should not form the basis for your selection of key phrases. Google Trends can be useful at certain points in the research process. The first point is to utilise it when choosing the prime keywords or the ones that form the basis of iteration election when creating clusters of phrases that support one another. The second phase is at the end as a final quality check of the keyword clusters that have been created. Linking keywords to content When carrying out keyword research with search engine optimisation at the core of our thinking, link building must be considered. Creating quality links is the end goal and the ultimate reason for keyword selection. Another important area is therefore where the keywords are going to be pointed to. The choice of target page URLs can be part of the ongoing process or handled towards the end. Bear in mind whether it makes sense to create new pages. It may be that new keyword clusters do not have enough relevant content to point too making a new webpage an essential addition. At www.searchengineoptimization.co.uk we offer expert advice on all elements of SEO.
In search engine optimization one of the major tasks is selecting and refining your keywords. Gaining a long list of keyword possibilities is easily done using one of the many keyword research tools that are available. However how do you refine your list and ensure you are only using those keywords that are truly relevant and profitable to your website optimization campaigns. Google Trends One way of sense checking your keyword selection is to analyse the trends. Google Trends can be used to look at search data on your chosen keywords presented graphically. It can give you a useful snapshot of the trends providing a comparison of prime search terms with year on year data. Search engine optimization is a strategy that involves a long term approach. However taking that into consideration search volume should not form the basis for your selection of key phrases. Google Trends can be useful at certain points in the research process. The first point is to utilise it when choosing the prime keywords or the ones that form the basis of iteration election when creating clusters of phrases that support one another. The second phase is at the end as a final quality check of the keyword clusters that have been created. Linking keywords to content When carrying out keyword research with search engine optimisation at the core of our thinking, link building must be considered. Creating quality links is the end goal and the ultimate reason for keyword selection. Another important area is therefore where the keywords are going to be pointed to. The choice of target page URLs can be part of the ongoing process or handled towards the end. Bear in mind whether it makes sense to create new pages. It may be that new keyword clusters do not have enough relevant content to point too making a new webpage an essential addition. At www.searchengineoptimization.co.uk we offer expert advice on all elements of SEO.


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