Friday, June 10, 2011

Can You Teach Yourself SEO?

The rise of search engine optimisation companies in recent years can be seen as a reflection of the fact that there's plenty of money to be made online. But are things all as they seem? Why should you spend money hiring an SEO consultant? Not so long ago, there simply wasn't the concept of SEO. That was because most people didn't even know what a search engine was! As Internet usage has increased, the dominant role of the search engines has become recognised. It should come as no surprise that many people have looked to have an impact on the search engine results. In the early days, such manipulation would often have been carried out by webmasters. If you have your own website today, you might ask yourself why you can't do the SEO work yourself. Is it possible to learn search engine optimisation if you don't have any previous experience. I think the answer to that question depends upon the way in which you work. If you don't like a challenge, then I'd suggest that this is probably not a course of action that you should look to take. But you certainly can learn SEO from scratch. It won't necessarily cost you an enormous amount of money. You will find, however, that you'll spend a lot of time learning. That's because you'll need to read numerous articles on different aspects of the industry. Some information that's provided online is of a very high standard. Unfortunately, there's plenty of low quality information out there too. Part of your task will be to try and work out which information is worth reading. You'll need to take judgements on the quality of different sources. This is actually pretty difficult to do in the early days, when you may be restricted by your own lack of knowledge. That's simply one of the challenges that you'll need to face in the early days. As time goes on, you'll also need to keep in touch with the latest trends and the changes that have an impact on the search engine algorithms. Some of the basics of SEO don't change very much over time, but there are substantial changes that you will need to deal with. Finding the time to keep up with a changing situation may not be easy if you have other jobs to do. So, if you're interested in learning SEO, the central message here is that you need to allow a considerable amount of time. You'll also need to put in plenty of practice. Don't expect to become an SEO expert within a matter of weeks. Many of the finest SEO consultants have spent years learning their trade.


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