Internet Marketing: How To Write Powerful Sales Letter Which Keep Your Prospect Involved

After grabbing the attention of your prospects in your major powerful headline, next in command is your first paragraph that is most crucial. Make or break will depend on whether you can still maintain the interest for your prospects on what they are looking for.
Besides having always to use headlines to grab the reader's inquisitive, it is utmost important to bring up the problems your prospect is facing right upfront in your opening paragraph of your sales letter. If you are not talking about the issues that are nagging them they will just lose interest and will not read the rest of your sales letter.
Bringing your prospect's interest involve agitating their problems they are having right now.
"I Have ZERO Experience In Business & Internet Marketing And I Want To Get This Home Business Thing Off The Ground"
You'd see that the above quote have addresses your own problem you once had and this will entice your reader's alertness if your prospect is also facing the same problem. If your prospect is already making lots of money in his business and internet marketing, this opening paragraph is obviously not meant for him, as he is not having such pain.
"No matter how much we motivate or ‘psych' ourselves into thinking we can be the best in our chosen industry, we must accept the reality that  we need a better strategic business plan rather than wishful thinking…"
You have to connect closely with your prospects and the above quote clearly shows that you have something in common with him and you are relating your experience with your prospect's inexperience in his business and internet marketing.  In addition, you have also offered a solution for a better business plan.
If he is your targeted prospect, he will know that the problem that you have addressed in his own mind too.
You have literally rub salt into his wound by reminding him of his bad experiences and how the problem is causing him pain.
Without experiencing the pain, people will seldom take action and you step in at the opportune time by offering him a solution.
You want to stir up the mood of your prospects to learn more about the solution to his problem. When he acknowledges he has the problem, he will then say, "This is what I have and I wasn't aware of it until now. I need to do something about it" and this would encourages him to continue to read the whole copy of your sales letter with eager anticipation on how his problem he had could be resolved.
Opening up your prospect's wound provides a "pain" to their "problems". Without you agitating it, your prospects will never realise they are having such problems. When you can relate to them by telling stories of similar experiences, they will find that they are not alone and this gives them the identity that they are also people like him with similar nagging problems and it can be overcome,
 
 
 
 


Free Classified Ads

http://www.articlesbase.com/internet-marketing-articles/internet-marketing-how-to-write-powerful-sales-letter-which-keep-your-prospect-involved-4951624.html