Thursday, April 28, 2011

How to Leverage Facebook for Your Online Advertising

Perhaps one of the largest hurdles that marketers need to jump today is the promotion of their Facebook fan pages. Getting new fans to the page you have created is important to your success because having a large fan base can be quite helpful. One easy way to reach a large number of people in your target market is to make sure your page is properly optimized for search engines. It is true: you can, very simply, use SEO on your fan page so that new traffic will be sent to your search engines every day. The best part about this method is that the people who go to your page from the search engines will actually be interested in what it is that you have to offer. Here are three ways to use SEO to make sure you get the traffic you want for your Facebook page.  A great source for internet marketing, web seo  and web ranking is 

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Make sure you make use of the most important area of your Facebook page, the info tab, as you'll want to include your keywords and links in that area. The "Info" tab is provided to you on your page to fill in information about your page; utilize this tab to gain SEO benefits by having descriptive metadata related to your page.That is why it's important to utilize these fields for keywords and any important links you want to use. This will increase your chances of having your fan page ranked better in the search engines. 
Include links in the live stream of your fan page. Update your status regularly with links to your websites and any other sites that will help you build the link score for your Facebook fan page. This will also show Google that your page is popular. Just keep in mind that you should do this slowly over time; doing too much too soon will raise the spam flags. Your goal should be to give quality content on your fan page while still impressing the search engines. 
Lastly, show gratitude and thank all the fans that join up with you. When someone finds your page by using Google or any of the other search engines, you'll want to thank them right then if you can. You can even show more courtesy by returning the favor with a free coupon or an e-book. Never forget the simple thank you message that's easy to send out. It looks as though Facebook is a social networking tool that is going to be around for a while. With millions of members and still growing, it's a powerful platform to leverage and to spread the word about your product and company. Providing a quality fan page is one way you can get highly targeted exposure for your business. Make your business really soar when you add these search engine optimization tips to your well crafted fan page. You'll find that the amount of time and effort spent promoting and fine tuning your fan page is money in the bank for your business.

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