SEO can be a foreign phrase for many people. Perhaps you are just getting started in internet marketing and you're pretty sure you have come across this term before but don't know what it means. Don't worry it is really simple, all SEO stands for is Search Engine Optimization. Basically what this means is that when someone says they are doing SEO, it means they are optimizing their website pages or URLs to have the best chance of getting a good ranking in the eyes of the search engines like Bing, Yahoo, and of course the biggest of them all Google.
This consists of two different aspects, and those are on-page optimization and off-page optimization. The on-page optimization takes the form of making sure you have done adequate keyword research so you know whether your competition is manageable, making sure your keyword density isn't too high or too low, as well as inserting your keyword in the title and throughout the content of the page.
Some argue that the search engines take into account keywords that are bold and/or italicized. I think the general opinion is that it doesn't make much of a difference anymore. If it does, it is probably very minimal. Another important aspect of on-page optimization is out-bound links pointing towards pages from sites that carry a good amount of weight. For instance this could mean linking to a page that has a very large amount of other links pointing towards it. I know this may seem counter productive but this is all part of the algorithm that search engines use when deciding where to place your page in the rankings.
It might even be a good idea to mix up your no-follow and do-follow links when linking to other sites. However, this is something that the search engines are giving less and less to right now, and if these terms I just mentioned are new to you, then don't worry about it at this point. There are more important things to take into consideration.
SEO is the on-page aspect to getting traffic to your site. The higher your ranking for individual keywords, the more traffic you will get. This takes time to move up in rank so you should consider this a long term part of your overall plan, but don't neglect the importance of it. Many people opt to use PPC marketing to get traffic. This stands for Pay Per Click and it works very well for some people, but others find they are doing nothing but burning a whole in their pocket.
The other aspect of SEO I would like to talk about is off-page optimization. And what this really implies is building as many backlinks from other sites that are pointing to your site. It is a good idea to try and get backlinks to other pages of your site, not just your home page. However, your home page will nearly always have the most backlinks pointing towards it, and from what I understand, this will give some weight to your pages that don't have as many incoming links.
There are many ways of acquiring backlinks, but you will find that the most popular ways people go about doing this are through blog commenting, forum commenting, social media sites like Facebook and Twitter, and article marketing. Article marketing has become very popular over the years for gaining backlinks both from the article directory, as well as the possibility for other webmasters to pick up your article and syndicate it on their website, therefore giving you additional backlinks.
This is by no means a comprehensive list of everything that is required when seeking to optimize your pages, but it will hopefully help clarify a few things about SEO if you are just starting out. It takes months of dedicated learning, but I will be adding more information in later articles that will give more insight to many of the processes of internet marketing.
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