Saturday, March 19, 2011

Why is SEO so important to your online business?

Online businesses have a lot of advantages when it comes to comparison with real world businesses. However, just as these businesses have many advantages, they also have many disadvantages. Ironically the advantages or edge for online business stems from the same point where the disadvantages sprout.

One of the main advantages for online businesses is the fact they use the internet as their main location for business. Since the internet is far ranging the possibility of reaching more people is easily within reach. However, this is where the problem starts.  Just as the internet is such a vast field for business and there are potentially a gigantic number of people who would actually be able to locate your site, how do you let those potential visitors know your site exists?

How do you know the actual number of visitors who will find your site?  And in the same vein, surely there are a lot of similar online shops competing for all these same potential buyers.  After all, these buyers can purchase from you or your competition. That is where the popularity bout comes in.

When you are operating an online shop, it is of utmost importance for you to have a popular site. The popularity of your site correlates to the number of people who will come in to purchase your goods or enlist your services. With more popularity come more people and the higher likelihood of you getting a greater number of sales.  This is where SEO comes into the picture. Why is SEO so important you ask? Well, SEO is your key to the success of your online business.

SEO stands for search engine optimization. It is a technique wherein you get the number of visits to your website up as you rank ever-higher in search engine results. People use the search engines to locate the shops and online businesses providing the products and services they seek. They type in a search term which is related to or is exactly what it is they are looking for. The more relevant your site is to their searches, the higher in the search engine results your site will appear.

The ranking is determined by many things. For one; there is the relevance of the keyword or the actual search to what the searcher is seeking.  Then of course, there is the popularity of the search term amongst the people who actually search. By understanding search terms and then developing appropriate SEO strategies your website can ultimately appear higher in the search engine rankings.  This in turn makes your site highly recommended and a credible source.

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