Saturday, March 12, 2011

SEO Courses: How To Find A Search Engine Optimisation Course

You'd think that finding SEO courses should be easy. After all, the internet is crammed full of pages about every subject under the sun. And since search engine optimisation is needed to get your page to stand a chance of ever being found amongst the trillions of other pages, then SEO courses should be right up there with the best of them.

To an extent, that's true.

There are a good number of SEO courses available online. But how can you sift the wheat from the chaff? Which search engine optimisation courses are telling you the up to date truth and which are handing you a crock of something you'd rather not touch?

That's rather more difficult to decide, especially if you aren't one hundred percent certain of what you're looking for in an SEO course in the first place.

Free search engine optimisation courses are a good place to start your search.

Begin by checking the copyright date on the SEO course.

Anything too old runs the risk of giving you out of date information.

In the early days of the internet, things like hiding text on your page by making it the same colour as the background didn't harm and may even have helped your search engine rankings. Nowadays they'll get you penalised as soon as the search engine robot has arrived at your site.

The same goes for lots of other search engine optimisation tricks.

In fact, a good "first check" on whether your chosen SEO course is likely to be any good or not is how boring it seems. If everything comes across as common sense and fairly black-or-white, that's a good first test as to how accurate the SEO course is likely to be.

Next up, use your common sense.

If the SEO courses that you come across seem to be asking you to do things that seem slightly dodgy, there's a good chance that they're not giving you good information.

For instance, anything that gives a different view of your site depending on whether it's a search engine or a human visiting you would be bad news for your site as soon as the search engines worked out that you were trying to fool them.

And, believe me, they would find out.

So keep to the SEO courses that offer relatively dull but dependable suggestions to help your site get indexed and ranked by the search engines. You know it makes sense!

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1 comment:

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