As a webmaster you may be indecisive about whether to make use of the RSS feeds or not. It would be highly recommended for you to understand the advantages and disadvantages of using this approach. RSS feeds are time saving. This can be justified by the fact that the subscribers can quickly go through the RSS feeds from one central location. The inconvenience of having to go through too many websites is curtailed. The subscriber has the option to select which feed to read. The RSS feeds offer timely information to the subscribers. The RSS feeds are able to provide automated updates at any point whereby new information is issued out by the publisher. The subscriber will get to view the information through an RSS reader that can be downloaded from the web. RSS gets a hundred percent of the content delivered to the end user. Spam and viruses are not an issue with RSS since the end user subscribes to the particular content that they are interested in. The option of having to select what you want to view will make the reader feel satisfied by the mere fact of being in control. In the situation that you are bored with a certain niche, the option of unsubscribing is available. The procedure would entail identifying that particular area you are no longer interested in and deleting it. The RSS technology further provides the webmaster with another option of communicating to the public. The more communication channels that you have in place, the higher the chances of increasing traffic to your website. Since RSS is specially designed for syndication it implies that the strategy is able to reach out to a very wide market. A syndicated RSS feed will increase the number of back links to your site. Having extra links is also an effective method of improving on the search engine's page rankings. Productivity is enhanced since people do not have to waste too much time locating news. They can simply scan through the new information and click on what interests them in a matter of seconds. RSS is a technology that will be used by your competitors and therefore not implementing it would play to your disadvantage. It is important to point out that one can utilize this approach free of charge. There are always two sides of a coin and it is worth acknowledging that RSS is a technology that is not widely used though it is gaining in popularity. There is not much control that has been placed on copied and duplicated content on the RSS feeds. There are very few aggregators that will acknowledge content copyrights found within an RSS feed. The reality is that it is not very simply to have an actual count of the subscribers who get to read your feed. Most of the times, the source of information on an RSS feed cannot be traced. It is therefore important to weigh out the advantages and disadvantages of using the RSS feeds as one of the communication channels for your business.
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