Sunday, July 24, 2011

A Few Basic Tips For The Beginner Blog Marketer

With consistency and patience, blog marketing can be very fun and lucrative. Many new bloggers simply do not put in enough time on the initial setup to make their blog great. The key to having a successful and profitable blog is to continually update your blog with posts. When you are starting out, you should update your blog at least once per day. I recommend having several posts scheduled to release on your blog everyday. Both WordPress and Blogger allow you to schedule posts in advance and I highly recommend everybody use this feature. If you truly want to be successful, you must put in the time and energy to make it fun, interesting and engaging. Your goal is to not only to bring targeted visitors everyday but also have those visitors come back to your blog everyday for more information. The reason so many celebrity gossip blogs do so well is because the information is extremely timely and relevant.
Do not be discouraged. You do not need a celebrity blog to get a ton of repeat visitors. I am a member of a weight loss blog. The owner of the blog frequently posts updated information on his blog that I love to read everyday. He is also very active on his blog and engages the visitors that leave comments. This is another very cool feature with blogs. You are able to interact with your visitors. This interaction could be the difference between making a sale or not. Do not be afraid to interact with your visitors, particularly the ones that might have a different opinion than yours. People's curiosity will keep them coming back to see a virtual fight of words. There are a few technical issues every blog marketer should do in the beginning. First, you need to have a Google account. With your Google account you can sign up for the Webmaster Tools and Google Analytics. These features will help you see how well your site is doing overall. I highly recommend you install both those features on your blog. Another technical issue you should enable is the track back feature. You want to have some type of track back feature on your blog so when other people link to your site, you will be notified. These trackbacks not only create a link to your site but also drive targeted traffic to various posts on your blog. Once your blog is created and formatted to your liking, you need to start searching for other related websites to post your links on. These are called back links and can help boost your blog in the search engines. Many established blogs and websites will do link exchanges or they have a comments field where you to leave a comment with your link. The more quality and related the back links you have pointing to your website, the more traffic you can ultimately get. Finally, you should market your RSS feed of your blog. There are RSS directories online that you can submit your feed to and I highly recommend that you do that. This can bring you daily consistent traffic and help improve your search engine rankings. An RSS feed also allows people to subscribe and follow your blog in an RSS reader. The people that follow your feed with be updated whenever you have a new post. This is why it is so very important to update your blog daily, especially in the beginning. Do not let blogging intimidate you. It is very easy to get started and can become a very lucrative career. There are many people that make a full time living from their blogs. The goal is to find a topic that you are interested in and can write about everyday.
Many beginners fail because they do not follow their passion and try to follow what they think will make them the most money. The key to success is to love what you do.

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