Rules and guidelines of effective search engine marketing change on a daily basis. It is very crucial for success of your search engine optimization efforts that you keep updating your search engine optimization strategies based on these changing rules and guidelines. This is the best way of ensuring that you are always in competition and are able to sustain your business. Even if your content is superb, the moment you start lagging behind in terms of search engine optimization strategies and other technicalities, your success graph will immediately start showing a downward trend. Here is how you can ensure that your search engine optimization strategies are up-to-date so that you always stay ahead of the race and are able to achieve your purpose. 1. Proofreading and Validation: Ensuring that any website content is error free and all the functions are being performed properly has been an evergreen entry in every checklist. With websites more and more large, complex, diverse, and dynamic, finding errors and correcting them becomes that much more extensive job. However, to simplify this highly complex job a little bit a number of validation applications and software are available that may be able to do some part of the proofreading and validation job for you. Such tasks may include link validation and application testing. You can further add on to the job of testing software by performing manual checking to make the system fool-proof. 2. Website response speed: Site-speed is one of the recently raised issues which can determine the ranking of a web site or a web page in the list of search results of search engine. This discussion has been triggered by inclusion of site speed as one of the page ranking parameters by Google. The argument is that the response time of any web resource directly determines the popularity among users. This directly puts the quality of server, internet speed, and the hosting service being used into question. 3. Reusable and Reused Content: With more and more avenues and platforms of sharing your content opening up, your SEO strategy needs to be aligned with such dynamics. Especially the long list of social networking platforms should affect your SEO strategy because of their established importance and the fact the exponentially growing list of their users has highlighted their influence on search engine rankings of web content. 4. Titles and Nomenclatures: File names, page titles, headings, sub-headings and any other sort of nomenclature is not just important for managing the content or improving the content, but it also affects the SEO results in a very substantially manner. Most importantly, all the titles and nomenclature should be aligned and not randomly decided. 5. Content Redirection: When you have a pool of distributed content across various sources, you need to ensure that all of these sources are well connected and no content is left in isolation. Any miss here may seriously affect the identification of your content by any search engine. This also becomes important in when you are duplicating your content as you need to ensure that duplication does not harm your search engine rankings.
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